Adidas is a well-known and much-loved sportswear brand that has remained top of its game for many years due to its innovative approach to collaborations and its manufacturing and technical precision. Yeezy is the Kanye West led fashion brand that brings the rapper's taste in fashion and personal style to the world stage, and into stores internationally. Since the brand launched in 2006, it has partnered with many reputed brands, such as Adidas, to release unique and unusual designs that have amassed a dedicated following.
The collaboration between Adidas and Kanye West was considered a game-changer since it was the first partnership between an athletic brand and a performer other than an athlete. That was unheard of at that time. The brand and the association have led to a range of unique and imaginative design aesthetics, with the use of unusual materials and techniques to create a style like no other. Yeezy creates shoes, clothes, and accessories that fuse street and sportswear with creative influenced sculptural shapes and finishes. This remarkable fusion has gained fans and an enthusiastic following internationally. It has redefined sport and street styles and infused the brand with the quality and precision of construction expected from Adidas and their technical experts.