The collaborative partnership between Adidas and Kanye West was considered revolutionary and important when it first launched as it was the first fusion of an athletic brand with someone other than an athlete. Yeezy creates unique and imaginative design sensibilities with unusual material, odd shapes, and peculiar finishings, with artistic sculptural design influences. Yeezy is renowned for creating off-the-wall creative footwear, apparel, and accessories for all genders while fusing street and sportswear. This distinctive combination has accrued an enthusiastic international following, with Yeezy's items finding worldwide fame. The collaboration redefined sport and street styles while leveraging the quality and precision expected from Adidas.
The Yeezy Boost 700 was another instalment in the Kanye West and Adidas collaboration. It was first revealed during the Season 5 fashion show in 2017 to a mixed while enthusiastic audience. Although it's known as Yeezy's first "dad shoe" creation - one that spawned many more - they are still exceedingly popular. Early reviews highlighted the buzz they caused on release, particularly the debate around the sneaker community and Yeezy fans as to whether or not the chunky multi-layered style was a hit or miss. However, judging by sales figures, sellouts and re-launching of the style line in numerous colours and design variations, and fans scrambling to get their own pair, that question seems to have been well and truly answered.
Our range at Boutique Baller includes various models of Yeezy 700s - get your hands on exclusive and rare pairs online or in our London store.