It’s no secret that Adidas and Nike are the two heavy hitters in the modern sneaker market, but New Balance has kept itself in the game with exceptional sneakers known for comfort and quality. The company is not only one of the world’s largest sporting manufacturers, but it’s also been in business for over 100 years, and all that time, they have produced iconic sneakers and clothing.
William J. Riley founded the brand as the New Balance Arch Support Company in 1906. It’s said that the inspiration for the shoe design struck as he watched his chickens strut around his backyard, so well balanced on their three toes. This idea became the three-point arch support found in the shoes.
The popularity that came with the 990 design made them a must-have for a sneakerheads collection. The year that particular style was introduced was the same year Air Force 1 launched, and with the higher price tag, both models became a status symbol and caught on, with their position as must-haves growing like wildfire.
Get Your New Balance Trainers at Boutique Baller
Boutique Baller’s vast range of exclusive New Balance sneakers includes a range of colours and styles in a range of silhouettes. Boutique Baller always brings the best and most exclusive items to our customers, so please browse our website to discover our collection or visit our Mayfair store to try on our range.