The Jordan 1 low first appeared on the sneaker scene in 1985 as the first low-top developed for Michael Jordan by Nike. Designed by Peter Moore, the sneaker featured a Nike Dunk inspired design with the Swoosh and the Jordan Wings logos. Initially, the style was released in several colourways shared with the High-top releases, including Chicago Bulls inspired and metallic variations. The Jordan 1 Low returned to be retro released in the 2000s and has seen several relaunches since, with popularity continuing to expand with each new collection.
The irony surrounding the initial launch was that Micheal Jordan was not thrilled to team with Nike and instead had his sights set on collaboration and brand launch with Adidas. But Nike stuck in there, and we now have the range and much-loved Nike Jordan sneakers that we know and love today. The early designs had a compressed air heel pocket, additional ankle support, and toe overlay complimenting the original logo with wings on the side. However, the initial shoe design lacked the technology built into later designs but made up for that in enthusiasm and excitement. The shoe’s biggest claim to fame - which also made it controversial - was the pushback from the NBA. Each time Jordan went out on the court wearing his pair of black, red, and white sneakers, he received a $5,000 fine for violating uniform policies. For this, Nike gladly footed the bill, as they elevated the sneakers to even greater heights and demand that still endures to this day.
Why Go Low?
The Jordan 1 Low is an easy-to-wear lifestyle sneaker that has a style and looks all it's own. A pair of Lows can be a comfortable and fashionable choice for a relaxed summer outfit. Some feel this silhouette is a casual take on the High-tops, and at first glance, the sneaker resembles the Nike Dunk Lows - another design whose popularity has soared in recent years. Both models have roots in wearability for performance and high-level basketball, and both have the same designer; however, both have a unique look all their own.
In terms of structure, natural and synthetic leather provides durability while recreating the original Jordan design. Each pair of Jordan Lows has quality finishes that look great. The style is available in a diverse range of colours, designs and textures, with a host of collaborations available, including Travis Scott. In addition, the rubber sole with herringbone traction delivers a safe and enduring grip on a variety of surfaces.
Get Your Exclusive Jordan 1 Low Sneakers at Boutique Baller
Our extensive and exclusive range of Jordans at Boutique Baller includes the classic silhouettes of Jordan lows, Jordan mids, and Jordan high tops. Jordans are famous for both MJ and what his brand of sneakers represents - chasing excellence. Boutique Baller always seeks to deliver exclusive and hard-to-get Jordans. Please browse our website to discover our full range and Jordan collections or visit our Mayfair store to try them.